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New statewide ads: Holding Congressman Pearce Accountable on Public Lands

June 13, 2017

For immediate release

LAS CRUCES – Today the New Mexico Wildlife Federation announces the posting of billboards and an online video holding Congressman Steve Pearce accountable for his stance on public lands. As the only organization in the state representing 80,000 sportsmen and women we welcome this opportunity to hold Congressman Pearce accountable to his constituents when it comes to this important issue.

Recent polls show the majority of New Mexicans support keeping public lands in public hands, yet Congressman Pearce has made multiple attempts to undermine our outdoor traditions by seeking to sell or diminish our public lands. He has repeatedly called to reduce the Organ Mountains-Desert Peaks National Monument in Doña Ana County despite the fact that the new monument enjoys widespread support in the county and statewide.

Our video ad is currently garnering attention via social media, and a billboard went up in Carlsbad and Hobbs today. Hunting, fishing, and enjoying the outdoors are part of our shared cultural heritage in New Mexico – Pearce’s failure to stand up for our public lands undermines what makes New Mexico special.

“Congressman Pearce has shown time and time again that he is more interested in keeping his political cronies happy over his constituents,” said Gabe Vasquez, Southern New Mexico Coordinator for the New Mexico Wildlife Federation. “Our public lands make it possible for all New Mexicans to recreate-– no matter their income level, gender, or race. Congressman Pearce has shown through his votes and statements about our monuments that he does not care if the everyday New Mexican can enjoy our public lands. We hope these ads brings these issues to the forefront for more of his constituents.”

The ads will run through September.

This ad is part of a larger Step Up Steve campaign organized by a group of nonprofit organizations with the common goal of educating the public about conservation issues and elected officials. The ads are live at: